Black On Stuff

When using the Avangate AfterSale Message feature for the order finished page, you can add any type of tracking code. Including Google adwords for conversion tracking. Since we have received a few question on how to get this code, here are the required steps:

1. Access your Adwords account
2. On “Conversion tracking” section click on “Get conversion page code”
3. Choose “Per sale” and then the default adwords text
4. Since this code will measure how many sales the Google Adwords advertising has generated (conversion rate), this code will be placed on Avangate’s “Thank you for your purchase” page. The page is on SSL, so “https” must be selected in “Security Levels”.

The generated code needs to be added in Avangate Control Panel, section “Marketing Tools / After Sale Message”. Most of pay-per-click advertising programs are offering tracking capabilities and generally, the steps are the same.

But in the end it matters only how the gathered data is used / transformed in information.
More information about Google Conversion Tracking can be found (of course) on their website: http://adwords.google.com/support/bin/answer.py?answer=27338&topic=60