Better tracking of online sales
February 15th, 2007 by Black
We’ve just released a new feature available in the Avangate Control Panel: the AfterSale message. The concept is simple. The seller can set up a custom text do display it on the final page, just after the payment has been authorized. The good part is the Multilanguage support: the message can be in any of the supported Avangate languages for the ordering interface.
But even better is the html and JavaScript code support. For instance, adding external tracking codes like Google Analytics is now a breeze. And transparent for the buyer. Practically the possibilities are endless. Adding the support for various variables like First Name, Last Name and Email, a nice combination could work out, something that will make the buyer shopping experience a little bit better but also help the seller track a sale through external tools.
Several implementations are already online. I’m quite curious how our sellers will use this feature, giving the flexible customization support.
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Another good thing is that you can use some custom order variables (such as order reference, customer name, order amount, etc). Thus, you can build dynamic links back to your website where you can build some landing pages (e.g. juicy offers for the customer) or maintain a sale mechanism (e.g. customer points for future orders).
I really love the “AfterSale Message” feature and I am sure that will be a hit
[...] using the Avangate AfterSale Message feature for the order finished page, you can add any type of tracking code. Including Google adwords for [...]